projects
Redesigned key areas of the Cricut search experience to reduce friction, improve discoverability, and help users find relevant content faster so they could spend more time creating and less time searching.
A reimagined subscription experience that reduces friction, improves clarity, and boosts conversion and retention across sign-up, cancellation, and payment flows.
Redesigned search filters to improve usability and content visibility.
A behavior-driven packaging concept that used visual discovery to encourage slower, more intentional consumption.