The Approach

To solve this, we refined the search experience by adding helpful features to both the search bar and results page—making it easier for users to find what they need quickly and with less effort.

Steps Taken

  • Conducted user and competitive research to identify key pain points and uncover opportunities for improvement in the current design.

  • Created early UX concepts and mockups to explore solutions that aligned with both the product vision and development feasibility.


  • Delivered final UX and UI designs to ensure each feature supported intuitive user behavior and enhanced the overall experience.


  • Led final UX reviews and coordinated gradual rollouts to validate impact—ensuring design changes positively influenced key metrics.

Key Features

  • Recently searched queries (desktop, iOS, android).

  • Last viewed projects & images (iOS & android).

  • Search query assist (desktop, iOS, android).

  • New universal search layout (desktop only).

  • Hero search bar on home (desktop only).

  • Search spell correction (desktop, iOS, android).

  • Pagination of universal search (desktop only)

Results and Impact

Over the course of this year-long process—even with a few features that didn’t make it past testing—we were able to boost conversion rates across the board. By reducing decision-making time, we helped users find what they needed faster, which meant they could spend more time actually creating and cutting content.