The Approach

My approach to redesigning the NFS app was rooted in simplicity, but executing it required a complete overhaul. The existing structure didn’t align with the business model, so we started fresh—rebuilding the experience from the ground up. Early design iterations focused on creating a clean, intuitive interface paired with subtle visual flair to energize sales reps and make hitting goals feel both fun and rewarding.

Steps Taken

  • To kick off the project, I collaborated closely with the lead developer and their team to align on technical constraints and shared goals.


  • From there, I moved into the exploration phase—creating initial mockups and visual directions that matched the tone and energy my manager and team envisioned.


  • Throughout the process, I maintained regular check-ins with both the development team and leadership to ensure alignment, manage pace, and prevent miscommunication. Given the importance of this project for our team, I was intentional about covering every detail and setting a strong foundation for future iterations.

Key Insights

  • Gained first hand experience leading an app re-design with a development team.

  • Defined a refreshed visual and tonal direction for the app

Results and Impact

Although I transitioned to Cricut midway through the NFS redesign, the experience was invaluable. Leading a project with the potential to directly impact company-wide sales through thoughtful UX/UI improvements was both challenging and rewarding. Collaborating with an overseas development team presented its own set of hurdles, but ultimately strengthened my communication skills and helped shape the designer I am today.