Background
Vivint is a tech company focused on home security and automation, with a massive sales force at its core. Thousands of reps compete for exclusive incentives—from custom polos to tropical getaways. While at Vivint, I helped brand major sales events and contributed to the design of their rewards app, NFS.
Core Problem
When I started the NFS (Not For Sale) project, it was immediately clear how central the app was to Vivint’s sales culture. It housed exclusive rewards, including highly coveted polos, along with each rep’s earned points and coins. However, the user experience told a different story—cluttered interfaces, unnecessary features, and a lackluster visual design. The app lacked a user-centered approach and felt rushed, with little consideration for usability or engagement.
The Approach
My approach to redesigning the NFS app was rooted in simplicity, but executing it required a complete overhaul. The existing structure didn’t align with the business model, so we started fresh—rebuilding the experience from the ground up. Early design iterations focused on creating a clean, intuitive interface paired with subtle visual flair to energize sales reps and make hitting goals feel both fun and rewarding.
Steps Taken
To kick off the project, I collaborated closely with the lead developer and their team to align on technical constraints and shared goals.
From there, I moved into the exploration phase—creating initial mockups and visual directions that matched the tone and energy my manager and team envisioned.
Throughout the process, I maintained regular check-ins with both the development team and leadership to ensure alignment, manage pace, and prevent miscommunication. Given the importance of this project for our team, I was intentional about covering every detail and setting a strong foundation for future iterations.
Key Insights
Gained first hand experience leading an app re-design with a development team.
Defined a refreshed visual and tonal direction for the app
Results and Impact
Although I transitioned to Cricut midway through the NFS redesign, the experience was invaluable. Leading a project with the potential to directly impact company-wide sales through thoughtful UX/UI improvements was both challenging and rewarding. Collaborating with an overseas development team presented its own set of hurdles, but ultimately strengthened my communication skills and helped shape the designer I am today.