2023
Project Fortress
Branding, UX & UI for a Startup Saas Company
2023
Project Fortress
Branding, UX & UI for a Startup Saas Company
Background
Project Fortress is an end-to-end deal management platform built on Salesforce, designed specifically for transactional attorneys. It helps streamline workflows, improve collaboration with clients and teams, and boost firm-wide knowledge sharing. I had the opportunity to brand Project Fortress in its early days and design the very first version of their website—laying the foundation for how the product would be introduced to the world.
Core Problem
When I first met with the team, it was clear they had a strong vision for their software but needed help bringing it to life. While the platform was the heart of their idea, they weren’t sure how to introduce it to the world. They had a name and some rough notes on its functionality, but no brand identity or website to tie it all together.
The Approach
To fix this I needed to create a brand and design system that would establish and expand on their visual identity. Alongside that, I set out to design a simple two-page website to help introduce and market their software to the public. These days, you'd probably call it a single-scroll site—but at the time, I liked calling it an “airport website” because of its clear, no-nonsense purpose: get people where they need to go, fast.
Steps Taken
Started with sketches and early drafts for the company’s logo and core brand elements.
Once the branding was locked in, I shifted focus to the website and began building out the first round of mockups.
After that, I worked closely with their developer through a few check-in meetings and wrapped things up with final UI tweaks before handing it off.
Key Insights
Designed a clean, user-friendly website to help introduce their platform to the world.
Developed a thoughtful brand identity that reflects their vision and values.
Results and Impact
Getting the chance to work with Project Fortress was an awesome experience and a huge learning opportunity. After handing off my designs, it was exciting to see everything come to life. The website has evolved since then (they’re still a startup, after all), but the core branding has stayed strong and consistent over the past few years.
2023
Project Fortress
Branding, UX & UI for a Startup Saas Company
2023
Project Fortress
Branding, UX & UI for a Startup Saas Company
Background
Project Fortress is an end-to-end deal management platform built on Salesforce, designed specifically for transactional attorneys. It helps streamline workflows, improve collaboration with clients and teams, and boost firm-wide knowledge sharing. I had the opportunity to brand Project Fortress in its early days and design the very first version of their website—laying the foundation for how the product would be introduced to the world.
Core Problem
When I first met with the team, it was clear they had a strong vision for their software but needed help bringing it to life. While the platform was the heart of their idea, they weren’t sure how to introduce it to the world. They had a name and some rough notes on its functionality, but no brand identity or website to tie it all together.
The Approach
To fix this I needed to create a brand and design system that would establish and expand on their visual identity. Alongside that, I set out to design a simple two-page website to help introduce and market their software to the public. These days, you'd probably call it a single-scroll site—but at the time, I liked calling it an “airport website” because of its clear, no-nonsense purpose: get people where they need to go, fast.
Steps Taken
Started with sketches and early drafts for the company’s logo and core brand elements.
Once the branding was locked in, I shifted focus to the website and began building out the first round of mockups.
After that, I worked closely with their developer through a few check-in meetings and wrapped things up with final UI tweaks before handing it off.
Key Insights
Designed a clean, user-friendly website to help introduce their platform to the world.
Developed a thoughtful brand identity that reflects their vision and values.
Results and Impact
Getting the chance to work with Project Fortress was an awesome experience and a huge learning opportunity. After handing off my designs, it was exciting to see everything come to life. The website has evolved since then (they’re still a startup, after all), but the core branding has stayed strong and consistent over the past few years.
2023
Project Fortress
Branding, UX & UI for a Startup Saas Company
2023
Project Fortress
Branding, UX & UI for a Startup Saas Company
Background
Project Fortress is an end-to-end deal management platform built on Salesforce, designed specifically for transactional attorneys. It helps streamline workflows, improve collaboration with clients and teams, and boost firm-wide knowledge sharing. I had the opportunity to brand Project Fortress in its early days and design the very first version of their website—laying the foundation for how the product would be introduced to the world.
Core Problem
When I first met with the team, it was clear they had a strong vision for their software but needed help bringing it to life. While the platform was the heart of their idea, they weren’t sure how to introduce it to the world. They had a name and some rough notes on its functionality, but no brand identity or website to tie it all together.
The Approach
To fix this I needed to create a brand and design system that would establish and expand on their visual identity. Alongside that, I set out to design a simple two-page website to help introduce and market their software to the public. These days, you'd probably call it a single-scroll site—but at the time, I liked calling it an “airport website” because of its clear, no-nonsense purpose: get people where they need to go, fast.
Steps Taken
Started with sketches and early drafts for the company’s logo and core brand elements.
Once the branding was locked in, I shifted focus to the website and began building out the first round of mockups.
After that, I worked closely with their developer through a few check-in meetings and wrapped things up with final UI tweaks before handing it off.
Key Insights
Designed a clean, user-friendly website to help introduce their platform to the world.
Developed a thoughtful brand identity that reflects their vision and values.
Results and Impact
Getting the chance to work with Project Fortress was an awesome experience and a huge learning opportunity. After handing off my designs, it was exciting to see everything come to life. The website has evolved since then (they’re still a startup, after all), but the core branding has stayed strong and consistent over the past few years.