The Approach

To fix this I needed to create a brand and design system that would establish and expand on their visual identity. Alongside that, I set out to design a simple two-page website to help introduce and market their software to the public. These days, you'd probably call it a single-scroll site—but at the time, I liked calling it an “airport website” because of its clear, no-nonsense purpose: get people where they need to go, fast.

Steps Taken

  • Started with sketches and early drafts for the company’s logo and core brand elements.


  • Once the branding was locked in, I shifted focus to the website and began building out the first round of mockups.


  • After that, I worked closely with their developer through a few check-in meetings and wrapped things up with final UI tweaks before handing it off.

Key Insights

  • Designed a clean, user-friendly website to help introduce their platform to the world.

  • Developed a thoughtful brand identity that reflects their vision and values.

Results and Impact

Getting the chance to work with Project Fortress was an awesome experience and a huge learning opportunity. After handing off my designs, it was exciting to see everything come to life. The website has evolved since then (they’re still a startup, after all), but the core branding has stayed strong and consistent over the past few years.